Chatbots are automated messaging systems designed to engage with users and provide information or assistance in real-time using automation rather than humans. They can be used in conjunction with humans, using the chatbot to answer FAQs or to send the customer to the right person for live chat.
They are becoming increasingly popular among B2B companies to boost engagement and improve the customer service experience.
One of the primary advantages of chatbots is that they can improve customer service by providing immediate customer assistance. Many customers may have complex or technical questions requiring specialised knowledge or expertise. Chatbots can provide timely and accurate responses to these questions, helping to improve customer satisfaction and loyalty.
Another advantage of chatbots is that they can increase efficiency by handling routine tasks and inquiries, freeing human staff to focus on more complex or high-value tasks. Perfect if you deal with a high volume of customer inquiries and may need more resources to handle them manually.
Chatbots also provide increased accessibility to customers, as they are available 24/7 and can be accessed from anywhere with an internet connection. This can be a genuine service plus if you have customers in different time zones or they expect support outside of normal business hours.
Chatbots can also be used to personalise the customer experience by gathering data on customer preferences and providing tailored recommendations or information. Marketing will love collecting this data, as it allows them to understand the customers' needs and preferences better and segment their offerings accordingly.
Finally, chatbots can be a cost-effective option for B2B companies, as they can handle a high volume of customer inquiries and interactions without requiring additional human staff. This can help to reduce labour costs and increase efficiency.
Chatbots and their different types offer several advantages for B2B companies looking to boost engagement and improve customer service. By providing immediate assistance, increasing efficiency, increasing accessibility, personalising the customer experience, and being cost-effective, chatbots can be a powerful tool for driving engagement and boosting business success. Therefore, it is an excellent idea for B2B companies to use chatbots in their marketing mix.
ActiveDEMAND has a native integration with Crisp Chat. With this integration you get the conversations logged right on your prospect's timeline. You also get enhanced contact profiles in Crisp, so you know who you’re chatting with, integrate to FaceBook Messenger or Twitter DM's as well ... And the best part, if you’re an ActiveDEMAND user, all you need to do is add Crisp to your website. The ActiveDEMAND magic does the rest.
ActiveDEMAND is sold and supported in the UK by Lead Intuition. To find out how we can help you adopt conversational marketing tactics for your website, simply book an appointment here for an online demonstration of ActiveDEMAND and Crisp Live Chat and Chat Bots.