GDPR exposes marketers to stiff penalties for sending commercial messaging to people who have either not consented or who we do not have a legal basis for communication
ActiveDEMAND provides marketers the tools to help with GDPR compliance.
Tracking to those people who have explicitly given permission is done with ActiveDEMAND by using the 'Opt-in' survey field in your forms.
All contacts who check this field when submitting a form have their permission logged with a timestamp. This permission can be revoked at any time by a client via an unsubscribe (again logged). In your campaigns there is a checkbox that, if checked, will only send emails to those folks that have an opt in status set to true. Opting in overrides previous unsubscribe actions.
In your Administration => Account Settings you can enforce double opt in (i.e. explicit consent) by enabling the 'Enforce double opt in'. Setting this in the master account will expose a checkbox on all campaigns that, by default, will only send emails to those that have given consent (i.e. an opt in flag).
Once this setting is enabled in your account, you can use the checkbox in your campaigns:
You can also add a link or a button for Opt In in your emails built in ActiveDEMAND.
Use the dynamic term to create an Opt-In link:
When your prospects click the link/button, they are automatically redirected to a standard
Using these features will reduce any exposure to GDPR fines.